Buyers have more control over when they talk to sales. Sales rep productivity is going down. That's where Marketing that Sells® comes in. Take control of the process so your sales teams are focused on the best opportunities - not chasing dead ends.
Marsden Marketing helps our B2B clients improve their sales operations and effectiveness in core areas:
Align
Establish a common vocabulary and goals.
Agree target markets, buyer journeys, and your differentiators
Define terms and agreement on roles/handoffs
Set cadence and feedback loops for reporting
Organize
Set up common information, processes, and technologies.
Establish a clean set of records
Develop and implement lead scoring
Define sales processes and automations
Provide reporting visibility to all groups
Optimize
Measure and improve automation processes
Conduct content audit; create sales materials
Configure and integrate sales automation tool
Develop triggers and sequences.
Analyze to continuously improve.
"Having grown from acquisitions, we had a number of disparate sales processes and lacked consistency. Marsden pushed us to question how we were doing things and why. The result was a better, more efficient sales process."
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