You need to turn on the faucet, or better yet the fire hose. But how? Trade shows aren’t yielding the results they used to. Sales rep cold-calling productivity is plummeting. You need a different set of lead generation tactics and a new sales playbook.
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Know your ideal customers and what will motivate them to take action. |
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Understand where they go to get credible information and to learn. |
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Maximize a digital infrastructure that attracts, converts, and nurtures them through the decision-making process. |
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Develop engaging content that cuts through the noise and speaks to your prospects’ pain points and aspirations – at each stage of their evaluation. |
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Establish processes for Marketing and Sales to work cooperatively. |
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Select and refine channels to amplify your messages and fuel the process. |
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Measure, track, and optimize all the moving parts. |
“From the beginning, Marsden Marketing gave us the marketing strategy we needed to move our integrated marketing and lead generation programs forward.”
Accelerated lead generation by 400%
Increased organic and inorganic traffic by 38% and conversions by 219%
Generated 1,300 leads with a series of online events.
Surpassed quarterly lead generation goals by 51.3%
B2B growth marketing+pr agency Trevelino/Keller acquired Marsden Marketing in 2024, including its industry-leading MM Growth Marketing solution, powered by a data-forward approach rich in technologies including HubSpot, Salesforce and Pardot.
1042 Northside Drive NW
Suite 960
Atlanta, GA 30318
+1 (678) 369-0019
info@marsdenmarketing.com