Marketing is shifting from acting on instinct to acting on insight. Digital marketing gives us more data points than ever, but it's still a combination of art and science. Marsden Marketing's experience and methodology ensure we measure the data that makes a difference.
"At Marsden Marketing, data isn’t just spreadsheets and reports — it’s the basis for the informed decisions we make. It powers our actions and accelerates our clients' growth."
—Anne Marsden
How Marsden Marketing Uses Data to Accelerate Your Results:
Database Segmentation
Database Segmentation
Create a clear picture of who you're targeting.
Content Personalization
Content Personalization
Match your messages to your audiences for higher engagement.
Multi-Touch Attribution
Multi-Touch Attribution
Know how campaigns and channels each contribute to sales.
Performance Optimization
Performance Optimization
Continuously iterate to improve key touch points.
Resource Allocation
Resource Allocation
Get a better view of performance to maximize ROI.
Data Visualization
Data Visualization
See things differently, make better decisions.
“Marsden's depth of B2B marketing expertise combined with their insights from working with companies of all sizes and industries helped us determine what worked best for us.”
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