I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

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Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify yo[...] Read More

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

Is there anything more annoying than logging into your email and finding an inbox full of irrelevant, poorly targeted messages? Studies show that people respond better when they feel that the marketin[...] Read More

86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...] Read More

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

Designing your marketing collateral takes time if you want it to look professional, and generally, time is in low supply. So, what do you do when you get a last-minute project, and your designer is al[...] Read More

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More