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Posts about Content Marketing



July, 06 2016

B2B Content Marketing in the Age of Netflix & Binge Watching

B2B Marketing Content Marketing

In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-w[...] Read More

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April, 19 2016

5 Reasons to Include Guest Posting In Your Content Strategy

Content Marketing Digital Marketing

Guess what? Guest posting is not dead. In fact, it has enough life left in it to spur some controversy in the digital marketing world. Matt Cutts of Google, for example, declared, “So stick a fork in [...] Read More

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December, 15 2015

5 Reasons Your Business Blog Is a Massive Waste of Time

Content Marketing

There’s no doubt about it – content creation is a business imperative for those looking to get ahead of the competition in 2016. Blogging, if done correctly, can be a great way for your business to po[...] Read More

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December, 08 2015

5 Creative Ways to Use Infographics in Your Marketing Campaigns

Content Marketing Branding and Design

Infographics are powerhouses for getting your point across to a target audience. They are being successfully used by companies in a variety of ways to engage website visitors, social media followers, [...] Read More

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May, 28 2014

6 Ways to Accelerate B2B Email Marketing with HubSpot’s Workflow Tool

B2B Marketing Content Marketing Marketing Technology and Analytics

I’ve had my share of interesting experiences with HubSpot’s workflow tool. Some rookie mistakes, some company wins, and some downright mysterious occurrences. But one thing is for certain, the workflo[...] Read More

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April, 22 2014

How to Use Special Characters in HubSpot Email Subject Lines

Content Marketing

Last week, we wrote about using special characters in blog titles and email subject lines. In that post, we gave pros and cons for using this strategy and potential benefits and pitfalls. The short an[...] Read More

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September, 10 2013

5 Must-Have Marketing Infographics

Content Marketing Demand Generation and ABM

Infographics provide both the B2B and B2C marketing communities with a visual approach to statistics, process, and important information that is engaging and instructive. Here are five must-have marke[...] Read More

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June, 12 2013

The Case of the Missing B2B Case Studies

Content Marketing Marketing Strategy and Planning Demand Generation and ABM

Case studies are one of the most powerful tools a company can invest in for Content Marketing. There are few marketing pieces more persuasive to prospects than reading about how other companies use yo[...] Read More

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