Creating a Wikipedia page may seem like a no-brainer. You just go in, create a page, and paste in your content. Nailed It! Actually, taking the time to create a Wikipedia page is a lot harder than one[...] Read More

There’s a lot of debate out there about whether content syndication is a good strategy for businesses to use. Why? You’re potentially giving yourself keyword competition when you post content on anoth[...] Read More

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

Generating leads in today’s crowded landscape is one of the biggest challenges B2B companies face. With prospects consuming over 11 hours of content daily, getting them to pay attention to you — much [...] Read More

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite[...] Read More

In a previous PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists[...] Read More

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More