If you want to have a successful business, you should strive to have, at the very least, these two things: 1. A dedicated team that believes in the products or services you sell. 2. A growing customer[...] Read More

For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were s[...] Read More

Apple announced a signficant new upgrade to its iPhone operating system this week. It made me think about a video advertorial by Nestle forwarded to me by a colleague a few weeks ago. The video exalte[...] Read More

July couldn't come fast enough for Paula Deen. June was a train wreck. She saw her carefully built culinary brand implode with accusations of racist remarks and what seemed like impulsive and emotiona[...] Read More

 Read More

Imagine that you are taking a flight home after a long week working in another city. You get on the plane and realize that you have been assigned a middle seat wedged between two other hot, tired peop[...] Read More

By Becky Carr Read More