2022 could be a year of renewal as the economy swings back into life, or it could be a time of hardship as things begin to shut down once again. A few things are certain, however: there will be more p[...] Read More

Much has been written about the consumerization of the B2B buyer’s journey – which is just a fancy way of saying that our personal experience of buying products online has impacted our expectations an[...] Read More

Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...] Read More

We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weight[...] Read More

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

In B2B digital marketing, we find ourselves constantly analyzing websites. We believe that websites are the foundation of digital marketing programs and, therefore, are constantly taking notice of how[...] Read More

The future of web design is now. Here are five hot new trends shaking up the world of B2B web design. While they’re gaining momentum now, we expect to see them become even more prominent in 2018. Read More

Infographics are powerhouses for getting your point across to a target audience. They are being successfully used by companies in a variety of ways to engage website visitors, social media followers, [...] Read More

The easiest way to improve the look of your PowerPoint presentations is to keep the slides looking organized. There are some well-known guidelines to have in mind when putting this into practice, such[...] Read More