Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging.

A UVP is crucial to the success of your business because it tells your target audience how your products or services solve their problems or improve their current situation, and how your business model sets you apart from the rest of your competition.

Not all UVPs are created equal, but no need to fret. We’ve got you covered. Check out the infographic in this post to follow the seven steps for creating a compelling, well-defined value proposition.