The Marsden Marketing Blog

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

Organizational growth is top of mind for any B2B company. This is certainly true for those whose sales productivity is decreasing. But positioning your company to thrive and not just survive in this f[...] Read More

Generating leads in today’s crowded landscape is one of the biggest challenges B2B companies face. With prospects consuming over 11 hours of content daily, getting them to pay attention to you — much [...] Read More

HubSpot CEO Brian Halligan introduced the flywheel in early 2018 as the new visual paragon for how to attract, engage, and delight customers. It was bold, it was visually simple, and it was brilliant![...] Read More

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

Download this post as an infographic. Misalignment = Missed Opportunity The largest opportunity to improve revenue generation today comes from aligning your marketing and sales organizations. Typicall[...] Read More

Recently, we gave you 3 tips for spending less time prospecting for new business. But now that you've gotten their attention, how do you get them to respond? Unfortunately, today’s buyers are not ultr[...] Read More

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

First impressions come once. They will either open doors or close them. So how do you transform your sales organization into a team that keeps doors open by bringing credibility and intelligence to th[...] Read More