The Marsden Marketing Blog

When building your website, search engine optimization, or SEO, is likely one of your top priorities – as it should be! A good SEO strategy is more than just a handful of keywords, though; it’s an ent[...] Read More

Take a moment and visualize your email inbox. If you are like most business email users, upwards of 100 emails a day move in and out of your mailbox. For some people, that number is significantly high[...] Read More

Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...] Read More

We’ve all seen it. That ad that follows you around for a couple of days. That reminder from a site you visited last week. That little Easter egg can only mean one thing. You’ve been retargeted. So wha[...] Read More

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamental[...] Read More

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from. Read More

EVERYTHING has changed in the last month. There’s not a single person, organization, or business that hasn’t been suddenly and drastically shaken by the urgent need to fight the pandemic. For many of [...] Read More

Focusing solely on traffic for your B2B website won’t get you the results that you’re looking for. If you have prospects habitually visiting your website but they never leave their contact information[...] Read More

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More