The Marsden Marketing Blog

Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify yo[...] Read More

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

Much has been written about the consumerization of the B2B buyer’s journey – which is just a fancy way of saying that our personal experience of buying products online has impacted our expectations an[...] Read More

Chocolate chip. Macadamia nut. Shortbread. Most of us can agree that cookies are good for the soul. But today, we’re not talking about grandma’s decadent sweet treats. We’re talking about the cookies [...] Read More

Is there anything more annoying than logging into your email and finding an inbox full of irrelevant, poorly targeted messages? Studies show that people respond better when they feel that the marketin[...] Read More

Welcome to another installment of our Demand Generation vlog series. Today we’ll be talking about how your sales and marketing teams can collaborate to win when it comes to attracting and converting l[...] Read More

86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

Have you ever been given an assignment with a deadline, but not the resources to be able to complete it? I have. My mom once asked me to make our family chicken cacciatore for dinner. Unfortunately, s[...] Read More

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...] Read More

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More