The Marsden Marketing Blog

One of the most common gripes sales departments bring against marketers is that the leads they are providing them are no good. In the past, we’ve gone to bat for our brethren in marketing. But sometim[...] Read More

In part 1 of our series about solutions for CMO Pain Points, we look at the power of Service Level Agreements (SLAs) to get Marketing and Sales working more productively on leads. Leads. How to get th[...] Read More

B2B companies in 2014 are spending more money on content and an increasing share of those dollars is going to video-based content. There are a wide variety of video storytelling techniques available t[...] Read More

As digital marketers, we urge our clients to use visual storytelling through infographics, images, and video to help prospects understand solutions and put data in context. The same premise applies to[...] Read More

I’ve had my share of interesting experiences with HubSpot’s workflow tool. Some rookie mistakes, some company wins, and some downright mysterious occurrences. But one thing is for certain, the workflo[...] Read More

For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were s[...] Read More

Last week, we wrote about using special characters in blog titles and email subject lines. In that post, we gave pros and cons for using this strategy and potential benefits and pitfalls. The short an[...] Read More

Apple announced a signficant new upgrade to its iPhone operating system this week. It made me think about a video advertorial by Nestle forwarded to me by a colleague a few weeks ago. The video exalte[...] Read More

Infographics provide both the B2B and B2C marketing communities with a visual approach to statistics, process, and important information that is engaging and instructive. Here are five must-have marke[...] Read More

I am starting to see similarities between Warren Buffett and myself. Read More