The Marsden Marketing Blog

Pay for play: Not such dirty words any longer. In a time with fewer journalists and a need for content driven by the digital world, the lines between traditional PR (in which you earned coverage by pi[...] Read More

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite[...] Read More

Digital information has taken over the marketing landscape. Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful [...] Read More

Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s departm[...] Read More

In a previous PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists[...] Read More

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More

Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this ye[...] Read More

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More

In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-w[...] Read More

So, you’re wondering about Marketing Automation. Could it be a useful – or integral – part of your company’s marketing strategy? It’s time to take a good look under the hood of the Marketing Automatio[...] Read More