I recently saw an article calling out the phrase “one size fits all” as a lie. It was talking about hairnets, but goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something [...] Read More

It’s a given. You want to grow your B2B, and having a Revenue Operations (RevOps) strategy in place can help. RevOps is no longer a methodology solely for enterprises. Today’s small-to-mid-sized compa[...] Read More

Yo, let’s kick it old school and talk about the hustle, Outbound marketing, gonna flex that muscle. Grab the mic, let me tell you about the game, It's about reaching out, not waitin’ for the fame. Read More

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More