B2B Storytelling Worksheet

Everyone has a story to tell, what’s yours? B2B buyers are more likely to buy a product from you if they are able to emotionally connect with your brand, and a well crafted unified story helps you achieve just that.

Use this worksheet to forge your unified story to create compelling and engaging campaigns that connect and drive sales.

This worksheet will help you:

Align your brand and differentiation from your competitors
Focus on your buyers challenges and goals
Write a unified story statement and map it to your buyers through actions

B2B companies seek out Marsden Marketing's results-focused expertise as a full service digital marketing agency, and HubSpot Platinum partner, that integrates digital marketing, PR, and sales enablement to accelerate clients’ brand positioning and propel their lead generation programs. Based in Atlanta, Georgia, Marsden Marketing serves both emerging and established B2B clients with a strong focus in the technology and professional services markets.

To learn more about how we can help drive marketing success in your organization, contact us today.

B2B Storytelling Worksheet

Learn How to Craft a Compelling Story with this Worksheet

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