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Cedar Document Technologies

Project Overview:

Cedar Document Technologies needed to completely retool its marketing and create an inbound marketing program to better support its sales efforts.

Objectives:

Position Cedar as the leader in multichannel customer communications management with improved branding, messaging, web presence and inbound marketing programs that clearly communicated their value proposition, extended their reach and generated leads.

Program Design:

New company branding included a new logo and redesign of all marketing materials. Clean lines and distinctive colors were chosen to convey the technology focus of the company while giving a nod to their current name. The new website was designed to stand out from the competition while providing both a look and navigation that spoke to their key target markets (the largest financial services and insurance companies in the country). The new site had a large, sweeping feel and high-tech navigational design that conveyed the company’s breadth and stability. An integrated suite of marketing programs was instituted including lead generation, email marketing, social media, PR, webinars, white papers, and case studies.

Results:

“Marsden has done a great job raising the level of our marketing efforts…patiently steering us to ever improving brand and product positioning. The only time I have been disappointed in the results is when we failed to take their advice!” – John DiMarco, COO

“Marsden Marketing helped us double our site visits YOY and greatly improve the conversion of visitors into sales leads. Their support and leadership were invaluable as we developed the content necessary to meet the needs of a variety of visitors to our site during the complex and lengthy solution sales cycle.” – Lee Nagel, VP Sales & Marketing.

 


Categories: Branding, Content, Lead Generation, Marketing Strategy, Website Design


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